Buyer Intent Data Tools Statistics


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Buyer Intent Data Tools Statistics 2023: Facts about Buyer Intent Data Tools outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Buyer Intent Data Tools, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Buyer Intent Data Tools Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Buyer Intent Data Tools Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 54 Buyer Intent Data Tools Statistics on this page 🙂

Buyer Intent Data Tools “Latest” Statistics

  • By the end of 2022, more than 70% of B2B buyers, according to Gartner, will utilize third-party intent data more often.[1]
  • Because of intent data providers, businesses that use buyer signals are able to enhance their ROI by 232%.[2]
  • According to data, buyer intent aims to have greater transaction sizes (43% ), more concluded deals (38% ), and better conversion rates (47% ).[3]
  • 20% of those who acknowledged they still had more to learn about buyer intent data said they knew very little about it and had a lot more to learn.[3]
  • Only 13% of respondents said that they don’t presently utilize buyer intent data for lead creation because of a lack of senior buyers.[3]
  • More than 70% of B2B marketers will use third-party intent data by the end of 2022 to target prospects or engage groups of buyers in certain accounts.[4]
  • Today’s business buyers do not contact suppliers directly until 57% of the purchasing process is complete, according to Google’s 2015 study on B2B marketing.[4]
  • Only 40% of software businesses now leverage buyer intent data for lead creation, according to a recent TrustRadius study.[5]

Buyer Intent Data Tools “Intent” Statistics

  • According to a recent DemandGen market research, 35% of B2B companies are planning to utilize intent data over the next 12 months, and 25% of B2B companies are already utilizing it.[6]
  • By the end of 2022, more than 70% of b2b marketers will use third-party intent data to target prospects, according to a Gartner report.[6]
  • Over 25% of sales executives believe that tracking the ROI of intent data is just too difficult.[7]
  • Ads served with intent signals alone have a 40% better purchase intent lift and a 30% greater consideration lift compared to when they are delivered with simply demographic indications.[8]
  • 62% of B2B marketers agree that intent data enhance their processes for nurturing and personalization.[8]
  • 40% of software firms and 47% of medium companies agree that at least a sizable portion of businesses are profiting from intent data.[1]
  • 62% of B2B marketers agree that using intent data enhances their processes for nurturing and personalization.[2]
  • In their email marketing efforts, 73% of B2B marketers employ intent data, according to recent research.[2]
  • Only 42% of marketers link their first-party intent data with third-party data, despite the fact that it offers significant benefits.[2]
  • Third-party intent data is expected to be used by over 70% of B2B marketers by the end of 2022,[2]
  • Recent research found that 97% of businesses used intent data and had a good return on investment.[2]
  • 98% of businesses find that using intent data increases the success of their marketing and sales efforts.[2]
  • Over 99% of major businesses use intent data in some way, whether for outreach or lead generation, or content marketing.[2]
  • Only 46% of intent data and monitoring tools are now being used in the B2B sector, therefore there is a big potential for businesses that can successfully use it.[2]
  • In 2021, about 70% of companies want to increase their spending on intent data.[9]

Buyer Intent Data Tools “Data” Statistics

  • According to data provided by Forbes, 51% of marketers rank personalization as their top priority, and 98% of marketers believe it improves client relationships.[10]
  • By the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects, according to Gartner’s report.[6]
  • Over 25% of sales executives believe that tracking the ROI of intent data is just too difficult.[7]
  • In addition, 62% of B2B marketers agree that intent data enhance their processes for nurturing and personalization.[8]
  • By the end of 2022, at least 70% of all B2B marketers will use intent data in their prospecting, according to Gartner.[11]
  • At SalesIntel our customers indicate that the usage of purpose data contact information has decreased the prospecting time on each lead conversion by up to 80%.[11]
  • When SalesIntel is used to generate precise B2B intent data, our customers’ call-to-connect rates increase from 20% when using solely internal data banks to more than 100%.[11]
  • SalesIntel’s track record of delivering 95% accuracy for all of our data is much superior to ordinary industry norms.[11]
  • In their email marketing efforts, 73% of B2B marketers employ intent data, according to recent research.[2]
  • Since intent data is particularly useful in the early stages of the sales cycle, 53% of businesses are really utilizing it to improve their ABM operations.[2]
  • 98% of businesses find that using intent data increases the success of their marketing and sales efforts.[2]
  • Over 99% of major businesses use intent data in some way, whether for outreach or lead generation, or content marketing.[2]
  • Only 46% of intent data and monitoring tools are now being used in the B2B sector, therefore there is a big potential for businesses that can successfully use it.[2]
  • It follows that 67% of businesses anticipate raising their intended data expenditure in 2022.[2]
  • In 2021, about 70% of companies want to increase their spending on intent data.[9]

Buyer Intent Data Tools “Information” Statistics

  • B2B intent data has emerged as the fastest-growing data category over the past three years, transforming how teams prioritize their time and obtain account-specific information, according to TOPO’s most recent intent data market guide.[12]
  • A significant portion of organizations, 39%, are ready to spend more than half of their overall budget on collecting and analyzing intent data.[13]
  • According to a recent study, almost a third of people say they are confident in their use of intent data, while a staggering 64% say they are extremely confident in getting outcomes.[13]
  • The most significant finding from our analysis demonstrates resoundingly positive outcomes, with almost all respondents (99% ).[13]
  • The primary reasons given by B2B organizations that do not employ intent data include a lack of internal understanding (34%), budgetary restrictions (32%), and their organization’s lack of importance (32%).[3]
  • 20% of those who acknowledged they still had more to learn about buyer intent data said they knew very little about it and had a lot more to learn.[3]

Buyer Intent Data Tools “Other” Statistics

  • A significant portion of organizations, 39%, are ready to spend more than half of their overall budget on collecting and analyzing intent data.[13]
  • Only 1% of businesses have not yet experimented with this data-driven B2B marketing strategy, demonstrating the maturity of intent signals usage across sectors.[13]
  • According to a recent study, almost a third of people say they are confident in using intent data, while a staggering 64% say they are extremely confident in getting outcomes.[13]
  • The most significant finding from our analysis demonstrates resoundingly positive outcomes, with almost all respondents (99%).[13]
  • The primary reasons given by B2B organizations that do not employ intent data include a lack of internal understanding (34%), budgetary restrictions (32%), and their organization’s lack of importance (32%).[3]
  • Market analysis revealed that 35% of B2B companies are prepared to employ intent data over the next year, and 25% of B2B companies are already utilizing it.[14]
  • 97% of B2B marketers, according to market research company Ascend2, think that third-party intent data will provide firms with a competitive edge in the next year.[14]
  • More than 70% of B2B marketers will use third-party intent data by the end of 2022 to target prospects or engage groups of buyers in certain accounts.[4]
  • Out of the 40% of it businesses that utilize any form of intent data, 70% of them use it for prospecting.[5]
  • Although G2’s website mostly draws SMB visitors, up to 60% of TrustRadius intent signals originate from business purchasers.[5]

Also Read

How Useful is Buyer Intent Data Tools

One of the main arguments in favor of using buyer intent data tools is that they can help companies target their marketing efforts more effectively. By analyzing the online behaviors of potential customers, businesses can tailor their messaging and content to better resonate with their target audience. This personalized approach can lead to higher conversion rates and ultimately, increased sales.

Buyer intent data tools can also help companies identify new leads. By tracking the online behaviors of individuals who may be interested in their products or services, businesses can reach out to these potential customers with targeted marketing campaigns. This can be particularly useful for businesses looking to expand their customer base or enter new markets.

In addition, buyer intent data tools can provide valuable insights into the competitive landscape. By tracking the online activities of both potential customers and competitors, businesses can gain a better understanding of market trends and consumer preferences. This information can help companies stay ahead of the competition and make informed decisions about their marketing strategies.

However, it is important to acknowledge that buyer intent data tools are not without their limitations. One of the main concerns is the potential for data privacy issues. As these tools track individuals’ online activities, there is a risk that personal information could be collected and used without their consent. Companies must be transparent about the data they are collecting and ensure that they are in compliance with privacy regulations.

Another limitation of buyer intent data tools is the potential for inaccurate or outdated information. Online behaviors can change rapidly, and what a potential customer is interested in today may not be relevant tomorrow. Businesses must be cautious when using this data to make decisions and regularly update their analysis to ensure they are targeting the right audience.

Despite these limitations, buyer intent data tools can still be a valuable resource for businesses looking to improve their marketing strategies. By providing insights into customer behavior, identifying new leads, and keeping an eye on the competition, these tools can help companies stay ahead in an increasingly competitive marketplace.

In conclusion, while buyer intent data tools have their limitations, they can still be a useful tool for businesses looking to better understand their target audience and improve their marketing efforts. By leveraging these tools effectively and being mindful of potential challenges, companies can gain a competitive edge and drive greater success in their sales and marketing initiatives.

Reference

  1. aimultiple – https://research.aimultiple.com/intent-data/
  2. spreadsheetdaddy – https://spreadsheetdaddy.com/blog/intent-data-statistics
  3. leadfeeder – https://www.leadfeeder.com/blog/invest-in-buyer-intent-data/
  4. myshortlister – https://www.myshortlister.com/insights/intent-data-statistics
  5. trustradius – https://www.trustradius.com/vendor-blog/ultimate-guide-to-b2b-intent-data
  6. thomasnet – https://blog.thomasnet.com/buyer-intent-signals-for-manufacturers
  7. demandscience – https://demandscience.com/resources/blog/intent-data-b2b-sales/
  8. marketsplash – https://marketsplash.com/intent-data/
  9. vsynergize – https://vsynergize.com/top-5-buyer-intent-data-tools-to-check-out-in-2021/
  10. automaly – https://automaly.io/blog/what-is-buyer-intent-data-6-facts-you-need-to-know/
  11. salesintel – https://salesintel.io/blog/buyer-intent-all-the-stats-facts-and-data-youll-ever-need-to-know/
  12. zoominfo – https://pipeline.zoominfo.com/sales/how-to-use-intent-data
  13. insightsforprofessionals – https://www.insightsforprofessionals.com/marketing/digital-marketing/10-must-know-stats-about-intent-data
  14. lift-ai – https://www.lift-ai.com/blog/the-value-of-buyer-intent-data

Leave a Comment