Wisconsin LLC Name Search – How to Name Your LLC

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Forming an LLC requires a different business name, which must be unique and adheres to the guidelines. The great thing is Wisconsin’s Secretary of State page includes a name availability checker. Check out LLC Name Search to learn more.

Meanwhile, if you’re interested in learning more about starting a Wisconsin LLC or forming an LLC in general, you can check out How to Start an LLC.

How to Name an LLC in Wisconsin

Time needed: 5 minutes.

There are guidelines to follow in doing a Wisconsin LLC name search. To learn more, check out LLC Naming Guidelines or read Foreign LLC Application for Registration if you’re planning to register a foreign LLC.

  1. Check Name Availability

    Search the Business Entity Records in Wisconsin’s Official Secretary of State page to check if your chosen business name is available. You may also try typing your trademark, business, or domain name on any search engine to generate businesses with similar names and to ensure your trademark is unique and meets the state’s requirements.

    Check out How to File a DBA to learn more about registering a DBA or trademark. For social media pages, use Social Searcher to avoid using similar page names.

  2. Check Domain Availability

    If your business name is still available, you must register for a domain name using Namecheap, Google Workspace, or other domain name sites. So customers can easily find your business over the Internet. Use the Kinsta app to manage your domains efficiently.

  3. File Name Reservation

    A Name Reservation Certificate is required along with a Certificate of Formation. You can reserve a name online, by mail, or in person with a $15 filing fee (plus tax for online).

    File your Certificate of Formation online on the Secretary of State Online Services page of Wisconsin. You may also download the pdf file of the Name reservation form and submit it with the processing fee to the Wisconsin Department of Financial Institutions 4822 Madison Yards Way, North Tower Madison, WI 53705.

Guidelines to Follow in Naming LLC

  •  Use a business name with the abbreviation “LLC” or the phrase “Limited Liability Company.” 
  • Your decided business name must not coincide with any existing government entity. Otherwise, you might have to face legal lawsuits when filing your LLC.
  • Use the LLC name availability checker to ensure your business name is unique.
  • Get a license first if you plan on using restricted words to avoid any complications.

Note that you must put adequate effort into naming your LLC because this name will be with your business for a long time. Making your LLC name unique is vital as it would prevent people from confusing your business with others, not to mention it would be easier for them to recall your business, products, or services.

How to do a Wisconsin LLC Online Name Search 

As a part of your LLC registration process, it is important to have a suitable name for your LLC in accordance with the State naming guidelines. So, when you select a name for your LLC, you also need to run a quick search on the Wisconsin Business Entity Search page to check whether the name is unique and there is no other business running in the State with the same name.

1. Access the Business Entity Search Tool on the State Website

The Wisconsin Secretary of State website offers a Business Search Tool to assist you in finalizing a name for your business LLC. This tool is helpful in deciding the uniqueness and availability of the name by providing the corporate records of the competing businesses with the same name. Also, keep a list of backup names ready, so you can select a final name in a few attempts.

2. Enter the name

When you get to the search page, you can start the search by entering the proposed name in the blank space provided on the page. You will also see two types of searches that you can perform, i.e., Advanced search and name availability. After you enter the name in the search box, click on “Search Records.”

The search results will display a list of results that matches your proposed business name. You can click on the displayed results to know more about the competing businesses.

3. Search by Name Availability

You can also run the search by selecting the name availability filter. After selecting the name availability option, enter the proposed name into the blank space and click on the “Search Records” tab. 

The Search Results will display the list of results, if any, running with the same name in the State. Else, a dialogue box will appear stating that no records appear with the entered name.

4. Perform the Search

While conducting the search, you can exclude usage of identifiers such as “LLC” to access wider results from different forms of business structures running in a similar name. Conduct thorough research of the name by using the provided filters before filing it with the Authorities.

If you also wish to use a Trademark for the distinct identity of your business in the State, you can run a trademark search on the Trademark Database of the U.S. Patent and Trademark Office to see whether the chosen name is already in use by any other business entity.

If you also plan on conducting your business online through a website, you should also check if a domain name similar to your chosen business name is available or not.

How Do I Reserve an LLC Name in Wisconsin

To reserve an LLC name in Wisconsin you need to submit a name reservation request form to the Wisconsin Secretary of State by mail or online by paying a filing fee of $15.

To start a business in Wisconsin, you must reserve a company name. To do this, you can look at the business names of other companies that are competing in Wisconsin. You can also check the corporate records of existing businesses to see if your proposed name has been reserved already. The best way to reserve a name is to do so before someone else does. You can search the business name database on the Wisconsin Secretary of State’s website or verbally.

The process of reserving a business name in Wisconsin is relatively simple. First of all, you need to pay $15 to reserve a name. After you have paid the fee, you can submit the application by mail. Once approved, the name will be reserved for 120 days. The company must be incorporated and have a registered agent in Wisconsin. The registered agent can be the owner of the business or another individual.

Next, you must find a business name for your Wisconsin LLC. The name should be memorable and distinguishable from another business entity in the state. You can do this by filing a name reservation application with the Department of Financial Institutions. You can either file the application online or via mail. If the name you want is reserved, make sure to select a different name that is unique. You can also check out the Department of Financial Institutions’ online tool to make sure the name you wish to use is available.

When deciding on the name for your new business, you will need to decide whether it is unique or not. In the state of Wisconsin, it is important to remember that a name should not be deceptively similar to an existing entity. For example, a bank or insurance company cannot use a name that is already registered. For this reason, you should consider purchasing a domain name. This way, you can prevent anyone else from purchasing the name before it becomes available.

To form an LLC, you should check the Wisconsin business entity database to see if the name you are interested in is available. You must also submit Articles of Organization, which act as a business registration in the state. Finally, you should obtain an Employer Identification Number (EIN) if you’re planning to incorporate a business in Wisconsin. It’s easy to start a business with an LLC in Wisconsin.

The process is quick and easy. Despite Wisconsin state law, it is best to draft an operating agreement. These documents should spell out who is responsible for what in case the LLC dissolves. These documents will help prevent any potential legal problems later on. You’ll also need an EIN number from the Internal Revenue Service to use the name as an entity in Wisconsin. The EIN application can be completed online or in the state office.


What is a Trade Name?

A trade name (doing business as (DBA) name) is the official name under which a proprietor or company chooses to do business.

Is having a domain name necessary?

Having a domain isn’t necessary, but it is recommended. If you have a domain name, customers will find you more accessible through online means with your online website.

What if my name is unavailable?

For domestic LLC, you can simply brainstorm for another name if the one you pick is no longer available. For foreign LLC, you must think up a “fictitious name,” which you’ll use only in the state.

In Conclusion

LLC names are important as it is the main identity of your business. While naming your LLC make sure to choose the one that suits the nature of your business. Follow the naming guidelines before you start filing your LLC name

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