Competitive Intelligence Statistics


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Competitive Intelligence Statistics 2023: Facts about Competitive Intelligence outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Competitive Intelligence, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Competitive Intelligence Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 30 Competitive Intelligence Statistics on this page 🙂

Competitive Intelligence “Latest” Statistics

  • According to the report on the State of Competitive Intelligence, 59% of poll respondents believe that their market has become substantially more competitive recently.[1]
  • According to the 2021 State of Competitive Intelligence report, 84% of businesses claim that their market has gotten more competitive in the previous three years.[2]
  • Gaining a competitive edge is one of the top three goals in organizations’ industries, according to 57% of businesses.[3]
  • 74% of businesses claim that their primary rivals are already effectively differentiating their competitive advantages with customers, the media, and investors via the use of big data analytics.[3]
  • 90% of Fortune 500 firms now use competitive intelligence to get an advantage over competitors.[3]
  • A competitive intelligence solution would assist businesses in better using the other 88% of the data they are now collecting and preventing them from missing out on significant possibilities.[3]
  • The majority of initiatives are motivated by growth prospects (51%), which are the main drivers of digital transformation, and by growing competitive pressure (41%).[3]
  • 94% of businesses intend to invest in competitive intelligence.[3]
  • 40% of Fortune 500 businesses, or 200 players, will be replaced because they were unable to adjust to the rising need for competitive intelligence.[3]
  • 70% of businesses think that using competitive intelligence would have made their prior efforts far more effective.[4]
  • Due to competitive intelligence, 56% of CEOs monitor prospective rivals and make plans to expand into new areas over the next three years.[4]
  • The typical competitive intelligence analyst stays at their employment for 1-2 years, which is a proportion of 45%, according to 389 competitive intelligence analysts’ resumes.[5]
  • Competitive Intelligence analysts make up 67% of the population and have an average age of 40.[5]
  • Competitive intelligence analysts have a degree in 74% of cases.[5]
  • White makes up 68% of all Competitive Intelligence analysts, making it the most prevalent ethnicity in the field.[5]
  • Spanish is the most often used foreign language among Competitive Intelligence analysts, at 17.8%.[5]

Competitive Intelligence “Other” Statistics

  • According to Forrester, firms that are driven by insights will expand 8 times more quickly than the global GDP and lose market share to rivals.[6]
  • A staggering 94% of companies are investing in Competitive, according to the Crayon 2020 State of Competitive Intelligence Report.[7]
  • For 36% of the respondents, gathering information from rivals is the most time-consuming activity of Competitive Intelligence.[7]
  • Just 39% of companies with inadequate Competitive Intelligence implementation claim to have seen a direct revenue benefit.[8]
  • 34% of executives believe that having access to the appropriate information at the appropriate time is crucial to a company’s performance, while 61% of executives believe that quick decision-making and execution are necessary for a company’s success.[9]
  • 61% of businesses firmly believe that MI has improved their business, and they embrace the increasingly popular holistic multisource consulting approach.[3]
  • In two years, 81% of marketers anticipate that they will be mostly or only competing with their rivals on the basis of customer experience.[3]
  • Ai-enabled monitoring increased information relevance by 90%, better meeting the demands of the Competitive Intelligence marketing sales and strategy departments.[3]
  • Due to their inability to compete, 40% of today’s Fortune 500 corporations will be replaced by new enterprises in ten years.[3]
  • The money for MI is just 50% spent on routine deliverables and the remaining 50% is used to research emergent subjects in depth.[3]
  • Firms that have used an outside specialist for their data analytics have reported favorable outcomes in 69% of cases.[4]
  • In the next three years, 87% of firms believe that Big Data analytics would alter the level of competition in their specialized markets.[4]
  • 89% think businesses at danger of losing their leading position in the market if they don’t implement such a plan.[4]
  • The majority of executives—roughly 70% —prefer to base their choices on predictive information and impending trends.[4]

Also Read

How Useful is Competitive Intelligence

One of the most useful aspects of competitive intelligence is its ability to provide companies with a comprehensive understanding of the competitive landscape. By monitoring their competitors’ products, services, pricing strategies, marketing tactics, and even their financial performance, businesses can gain a deep understanding of their strengths and weaknesses relative to their rivals. This knowledge can help companies make informed decisions about how to position themselves in the market, better serve their customers, and differentiate themselves from the competition.

Furthermore, competitive intelligence can also help companies identify emerging trends and market shifts that may impact their business. By keeping tabs on industry developments, technological advancements, regulatory changes, and consumer behaviors, businesses can stay ahead of the curve and proactively adjust their strategies to capitalize on new opportunities or navigate potential threats. In today’s fast-paced business environment, being able to adapt quickly to changing market conditions can be a key driver of long-term success.

Additionally, competitive intelligence can also be a valuable tool for benchmarking performance and setting realistic goals. By comparing their own performance against that of their competitors, companies can identify areas where they excel and areas where they lag behind. This can help businesses set more realistic targets for growth, identify gaps in their capabilities or resources, and develop strategies to outperform the competition.

Moreover, competitive intelligence can also be a powerful tool for mitigating risks. By keeping tabs on their competitors’ activities, companies can anticipate potential threats such as new product launches, pricing changes, or strategic partnerships. Armed with this knowledge, businesses can proactively prepare for these challenges, develop contingency plans, and even identify opportunities to turn potential risks into strategic advantages.

Ultimately, competitive intelligence is a valuable tool for businesses of all sizes and industries. By leveraging insights about their competitors, companies can make more informed decisions, drive growth, mitigate risks, and ultimately achieve a sustainable competitive advantage. In today’s hyper-competitive business environment, the ability to stay one step ahead of the competition can be a critical driver of success.

Reference


  1. martechseries – https://martechseries.com/mts-insights/guest-authors/competitive-intelligence-b2bs-secret-weapon/
  2. crayon – https://www.crayon.co/blog/author/ellie-mirman
  3. evalueserve – https://www.evalueserve.com/blog/competitive-intelligence-statistics/
  4. jimmynewson – https://www.jimmynewson.com/10-important-competitive-intelligence-statistics/
  5. zippia – https://www.zippia.com/competitive-intelligence-analyst-jobs/demographics/
  6. digimind – https://blog.digimind.com/en/competitive-intelligence/a-digimind-intelligence-feature-update-a-more-efficient-way-to-view-your-statistics
  7. smallbiztrends – https://smallbiztrends.com/2020/01/competitive-intelligence-statistics.html
  8. crayon – https://www.crayon.co/blog/sales-enablement-statistics
  9. cypris – https://www.cypris.blog/why-your-company-needs-competitive-intelligence/

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