Start a Business in Lake Wisconsin, WI: When it comes to starting a business, entrepreneurs must look for the place with the most potential. Whether a corporation, sole proprietorship, partnership, or LLC, having a business in Lake Wisconsin, WI, is a plus for any entrepreneur. In general, setting up any form of business in Wisconsin, US, is the initial step to building an international brand.
Entrepreneurs across the globe are interested in starting and expanding their businesses in Lake Wisconsin, WI. With an urban population of 4573 (estimate), the city has a lot to offer to all emerging entrepreneurs. The main reason for this is the economic environment and flexibility of the business structure in Wisconsin. Like most places in the US, Lake Wisconsin, WI also offers business structures for all types of entrepreneurs; no matter what business you want to do, there’s a perfect solution for you. If you want to start limited liability company (LLC) or a corporation, or a sole proprietorship, Lake Wisconsin, WI has a proper business environment for all.
In this article, you will read about how to start a business in Lake Wisconsin and why you should choose Lake Wisconsin to start and run your business. We recommend you check below the important facts about Lake Wisconsin, WI; these might help you.
On this page, you’ll learn about the following:
- Lake Wisconsin, WI Household Income Statistics
- Lake Wisconsin, WI Education & Labor force Facts
- Lake Wisconsin, WI Demographics
- How to Start a Business in Lake Wisconsin, WI
- Other Things to do After Starting Your Business
- Important Lake Wisconsin Stats for Starting a Business
- Reasons to Start a Business in Lake Wisconsin
- FAQ About Lake Wisconsin, WI
Lake Wisconsin, WI Household Income Statistics
Lake Wisconsin Median household income | 91806 USD |
Lake Wisconsin households with dual income earners | 64.4 % |
Lake Wisconsin households $150K+ Income | 26.9 % |
Lake Wisconsin households $100K+ Income | 45.2 % |
Lake Wisconsin households $100-150K Income | 18.3 % |
Lake Wisconsin households $75-100K+ Income | 13.4 % |
Lake Wisconsin households $50-75K+ Income | 18.3 % |
Lake Wisconsin households $35-50K+ Income | 8 % |
Lake Wisconsin households $25-35K+ Income | 4.4 % |
Lake Wisconsin, WI Education & Labor force Facts
Lake Wisconsin residents with a bachelor’s degree (or equivalent) | 24.3 % |
Lake Wisconsin residents with at least a 4-year degree | 40.5 % |
Lake Wisconsin residents with a graduate degree | 16.2 % |
Lake Wisconsin residents with a high school diploma but no more | 21.8 % |
Lake Wisconsin residents with less than high school education | 4 % |
Lake Wisconsin residents with some college but no more | 33.7 % |
Lake Wisconsin residents with a Bachelor’s degree or higher (STEM fields) | 54.2 % |
Lake Wisconsin households that own (rather than rent) their residence | 88.2 % |
Lake Wisconsin residents 16 and older in the labor force | 63.2 % |
Lake Wisconsin residents unemployed | 3.5 % |
Lake Wisconsin, WI Demographics
Lake Wisconsin residents aged 0-9 | 7.5 % |
Lake Wisconsin residents aged 10-19 | 12.6 % |
Lake Wisconsin residents aged 20-29 | 8.3 % |
Lake Wisconsin residents aged 30-39 | 9.3 % |
Lake Wisconsin residents aged 40-49 | 12.4 % |
Lake Wisconsin residents aged 50-59 | 19.3 % |
Lake Wisconsin residents aged 60-69 | 18.2 % |
Lake Wisconsin residents aged 70-79 | 8.6 % |
Lake Wisconsin residents aged over 80 | 3.9 % |
The average size of resident families in Lake Wisconsin, WI | 2.62 |
Estimated population per square kilometer in Lake Wisconsin, WI | 131 |
Lake Wisconsin, WI urban population (estimate) | 4573 |
Lake Wisconsin, WI municipal population (estimate) | 4573 |
Now that you know what makes Lake Wisconsin of Wisconsin good for business, let’s get started with the exact steps on how to start a business in Lake Wisconsin.
How to Start a Business in Lake Wisconsin, WI
Starting a business in Lake Wisconsin, WI, needs planning, financial decisions, legal procedures, and a handful of other things. Be it a corporation, sole proprietorship, partnership, or LLC in Wisconsin, you must go through the following steps. These steps are general steps. They are subject to change depending on the structure of your business.Generally, starting a Limited Liability Company is easy to form. Read our guide on how to start an LLC before you start your own business. Here are the steps to set up your business in Lake Wisconsin.
Step 0: Decide on What Business to Start
This is the first thing you work on, the type of business you want to start in Lake Wisconsin. Depending on that, you need to make your business plan. Apart from the legal documentation and process, you must include the following points in your business plan,
- Through market research on demand trend
- Complete Budget plan – funding your business. If you’re planning to start an LLC, then take a look at the cost of LLC
- What competitors are doing
- SWOT Analysis – check what your Strengths, Weaknesses, Opportunities, and Threats are
- Your targeted buyers
Once you have the entire plan with you, you can continue working on the legal structure of your business. LLCBuddy will guide you through the legal process of forming an LLC for your business. It’s very likely that you have already done this step 0, so that we won’t go deep into this step, let’s move to step 1.
Step 1: Choose Your Business Structure
The very first step after you decide on what type of business you want to start is to choose what type of business structure you want to form. You can form an LLC, a sole proprietorship, a corporation, or a partnership. Each type of structure has different rules and regulations. For example, if you want to start a Wisconsin LLC, there are different types of tax and fee structures. An LLC formation is similar to forming a sole proprietorship. On the other hand, forming a corporation is much more complicated. The tax and fee structure is completely different in corporation formation.
Step 2: Name Your Business
The next step in forming a business is to give it an appropriate name. Having a business name is not so easy task. You cannot pick a random name for your company. One has to follow proper naming guidelines before they name their company. Besides, before you settle a name, you must check if the name you are looking for is available to use. You can visit the official government site of Wisconsin to do the Wisconsin LLC name search before you pick the available name. Below are some of the naming rules you need to follow,
- You cannot name your business that has words or phrases like Bank, University, Government, or anything that can confuse people with a government sector.
- If you are forming an LLC in Wisconsin, then you must include words like “LLC,” “LC,” “LLC,” “Liability Company,” and “L.L.C.” If it is an LLP, then you must include “LLP” in your business name.
- The name should reflect the nature of your business. Any name that can confuse people should not be picked.
- You can check if the name of your company is available. Through the business name search process, you can search if the desired name is available for use or not.
- You can reserve your business name for a certain time before you form your business in Lake Wisconsin, WI by filing a name reservation application.
The above-mentioned points are basic naming rules that all businesses have to follow while naming their company. As mentioned above, these rules are subjected to change depending on the structure of the business.
Step 3: Get a Registered Agent
A Registered Agent is a person who receives all types of legal and official documents on behalf of the business. Whether a suit against your company or formation-related documents from the state, a Wisconsin LLC Registered Agent is responsible for receiving these documents at his/her official address. In general, anyone who has the right to conduct business in Lake Wisconsin can be a registered agent. However, there are some requirements to becoming a registered agent.
- The person has to be 18+ years of age.
- Must be a citizen of the Wisconsin
- Must have a physical street address in the Wisconsin
- Must have legal rights to conduct business in the Wisconsin
Anyone who fulfills the requirements can be a registered agent. Also, anyone from the company, your spouse, any relative, or yourself can be a registered agent. But, it is recommended that you hire a professional registered agent to look after your documentation. You can choose from the best LLC services that also offer registered agent for LLCs.
Step 4: Register Your Business
The next step is to register your business under the Secretary of State, Wisconsin. The Articles of Organization (or certificate of incorporation) of your company should be submitted online, by mail, in person, or by fax to the Wisconsin SOS. You need to pay the state filing fee either by Credit Card or by check to the SOS while registering your business in the Lake Wisconsin, WI. Your Wisconsin LLC articles of organization should have the following details about your business
- Company/Business name, address
- Registered Agent Name, address
- Member-managed or manager-managed (in case of LLC)
- Type of business
Depending on the type of business structure, you may have to add some more information to the formation document.
Step 5: Write the Operating Agreement
An operating agreement is a document that has all the structural information of your business. In most states, it is not mandatory to create an operating agreement. However, it is highly recommended to have one as an internal document. This document records information such as,
- About Business
- Members and management
- Capital contribution
- Profit Distribution
- Change of membership
- Dissolution
In future, if any member wants to leave the company or you want to dissolve the business, then the Wisconsin operating agreement has everything recorded, from clauses to contributions.
Step 6: Obtain EIN
EIN or Employer Identification Number is required to file taxes, open a business bank account, and if your business has employees. EIN can be obtained from IRS. It is a 9-digit number similar to Social Security Number. However, EIN is different from SSN. It is solely used for business purposes, especially for general tax filing. You have to fill out the form and submit it to the IRS website. It does not cost you anything to obtain EIN.
Step 7: Get Business Bank Accounts
Once you obtain the EIN for your business, you are free to open a business account in the US. Having a US business bank account can ease your business transactions in Lake Wisconsin, WI. It increases your business credibility and liquidity. It will also be helpful for business loans.
Step 8: Create Your Business Website
Business websites are as important as your business structure. It is necessary to have a catchy business website with all the information regarding your company. Along with the website, you need some more things. Things such as logos, business cards, business emails, domain names, and social media accounts are needed to promote your business. You can hire a professional business service to get all of these services under one roof.
Other Things to do After Starting Your Business
- Once your company is set in the Lake Wisconsin, Wisconsin, you need to file your taxes and apply for licenses (if needed).
- Apart from the license and permits, you need to get insurance for your business. Such as General Liability Insurance, Professional Liability Insurance, and Workers’ Compensation Insurance are some of the insurances you need to get if you are about to start an LLC.
Important Lake Wisconsin Stats for Starting a Business
Before you start a business in Lake Wisconsin, it is required that you know some facts about the city. Following are some of the stats to consider before starting a business.
Education & Employment
Lake Wisconsin has a diverse population that comes from various educational backgrounds. There are students who haven’t finished their high-school education, whereas there are people who are more than just college graduates. Check the table (Education & Labor Force) for detailed data. From the data, it is clear that the city has enough educated and skilled people who can contribute to the labor force.
Demography
As we talk about the urban population density, the young population percentage in the city is approximately 8.3 (people in their 20s) and 9.3 (people in their 30s). This means that having any business that is new and tech-based might be profitable. The median age of the population in the city is 49.9. On the contrary, if anyone wants to start a business that is related to any old-age service, such as caregiver, primary old-age support, or something of a similar sort, then Lake Wisconsin has approximately 3.9 (people in their 80s and above) percent of old people. Check out the table (Demography) above for more information.
Real Estate
Another important factor to mention about Lake Wisconsin is the home value of owned properties. The average value of owned houses is 350940. Also, the percentage of people living in their own houses is 88.2. This reflects the real estate market of the city. For a metropolitan city, this is a considerable number.
Health
It is inevitable that living in a big city is different from living in a town or a comparatively smaller city. It directly affects lifestyle and health. It is obvious that having health insurance is important, no matter which city or region you are residing in. But there are people in Lake Wisconsin who still do not have health insurance. The rate of people not having health insurance is 1.6. This depicts the lifestyle and overall health demography of Lake Wisconsin. As you plan to start your business in this city, you must consider this stat as well.
Income & Lifestyle
The income pattern of the people in this city is given in the table (Income) above. In Lake Wisconsin, a part of the population has a dual family income that reflects a better standard of living. As in, people have more than one source of income. The table above shows the income percentage of various slabs.
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Reasons to Start a Business in Lake Wisconsin
Lake Wisconsin offers a bunch of business-friendly services for entrepreneurs. A proper business environment, skilled labor, tax advances, deductions, and much more are awaiting if you are interested in starting your business in Lake Wisconsin. Here are some of the reasons,
Stable Economic Growth
Lake Wisconsin or any other city in Wisconsin has stable economic growth and an environment that helps any business to grow successfully. The economic structure of Wisconsin shows not only balanced but also a sustainable condition of economic growth, which in turn triggers the businesses to flourish in the state.
Minimize Personal Liabilities of the Entrepreneur
If you’re considering starting an LLC in Lake Wisconsin, then it will be your best choice. An LLC protects your personal assets and minimizes your personal liabilities. This is one of the many reasons why having an LLC in Lake Wisconsin is a wise choice. Also, if you are opting for an LLC, the tax deductions will be more than having a corporation.
Federal and State Tax Relaxation
There is a series of federal taxes that an entrepreneur has to pay when operating a business in the US. Depending on the state your company is located in, the state taxes are being imposed. For an LLC, both of these taxes are much lower compared to other business structures. Along with tax impositions, some tax deductions (state-wise) lower the filing fees and other government charges. Check out the Wisconsin LLC tax structure to know more about the tax structures for LLCs in the state.
Government Incentives for Entrepreneurs
Federal and state governments in the US ensure that entrepreneurs get a proper business environment in the state or city they are operating their business. The government provides a few incentives to the business holders in Wisconsin or any other state. That means if you are operating any business in Lake Wisconsin, then Wisconsin State will provide an incentive for creating jobs, contributing to the state’s GDP, and/or balancing the state’s tax structure.
Low Corporate and Other Business Taxes
Corporations and other business structures (except for an LLC) are liable to pay a corporate tax in Wisconsin. Also, there is a Sales Tax that all businesses, including LLCs, have to pay. However, the rate of taxes is very low. Besides, as the businesses receive incentives, the tax burden gets lower.
Skilled Labour & Quality Manpower
In Lake Wisconsin, it is easy to hire employees for your business. They are not only skilled but also well-educated to help your business grow. As mentioned above, the 63.2 is the percentage of labour participation. Hence, it is clear that having a business in Lake Wisconsin will make a lot of difference to the existing labor force.
Demand for New Market and Industry
In Lake Wisconsin, Wisconsin, there is an uprising demand for new industries and new markets. Entrepreneurs who are willing to start a business in any of the cities of any state are given enough opportunities to stay in business. Business licensing, tax deductions, incentives, and relaxation of business taxes are some of the benefits that encourage start-ups and budding entrepreneurs to start their own businesses in Lake Wisconsin.
If we follow the US Data, the median value of commute time for the residents to their work is approximately 29.7. If you are starting a business here, you must keep in mind that commutation can be a point to consider.
Intellectual Property Protection
The US government receives roughly more than 1 million applications for IPR every year. The federal government makes sure that there is no infringement of any patent or property rights. It does not matter which city in which state you are running your business. The rule of Intellectual Property Protection is the same for all. If you have a foreign business in the US, then you might get more benefits under the IPR act.
Other Benefits
Lake Wisconsin (aka ) is ranked at 3 in terms of importance. Apart from the above mentioned reasons, there are some other benefits that businesses enjoy in Lake Wisconsin. For example, technological advancement, a stable political environment, renewable resources, sustainable non-renewable resources, and some more benefits make things easier for entrepreneurs to start and run their businesses. According to US Data, the percentage of young people in Lake Wisconsin is 9.3. Hence, it would be great to start a business that is related to tech here as you might get a good number of clients.
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FAQ About Lake Wisconsin, WI
You can do many things with your LLC in Lake Wisconsin, WI. It is a business structure that helps you save a lot of money (as it has fewer tax burdens). You can easily make some good earnings from your LLC in Lake Wisconsin, WI.
You may want to think about working as a freelance writer if you’re searching for a method to generate money in Lake Wisconsin, WI. You may work from home in Lake Wisconsin, WI and set your own hours as a freelance writer, which is one of several methods to earn money.
If you’re in the Lake Wisconsin, WI and you’re looking for an EIN number, you can get one from the IRS. You can get the EIN in just a few minutes through the IRS website. You can even get the EIN number for your company if you’re the owner.
In just a few simple steps, you may form an LLC. The formation paperwork must first be submitted to the Secretary of State. The next step is to locate and contract with a registered agent. Finally, we must submit your Operating Agreement to the Secretary of State.
Some of the original company concepts in Lake Wisconsin, WI include pet sitting, virtual interior design, and online pet grooming consultations. Try these original ideas to establish a company in Lake Wisconsin, WI. You might also start selling handcrafted home décor.
If you’re looking to start a business in the great state of WI, you may be wondering how much it will cost to license a business in Lake Wisconsin. The cost to license a business in Lake Wisconsin, WI depends on the type of business you want to start.
Earning $18 per hour in Lake Wisconsin, WI is an excellent wage for a startup. It is inexpensive to operate an LLC if you are located in Lake Wisconsin, WI. As a result, $18 an hour is not awful at all.
Sadly, there is no way to definitively determine if Lake Wisconsin, WI needs small business insurance. This is due to the fact that each city has its own unique set of laws and rules. Contact your local government if you’re unclear if Lake Wisconsin needs small business insurance.
Make sure the following items are present in Lake Wisconsin, WI before you sell your goods. Develop a sound sales strategy before learning about your rivals. your clients, third. Pricing the item comes in at number four, while marketing and product promotion come in at number three. For a product to be sold in Lake Wisconsin, WI, all of these are crucial.
Popular city is Lake Wisconsin, WI. In addition, the economy is expanding quickly. As a result, several businesses are relocating to this city. The most well-known enterprises are those in the food and restaurant industries, manufacturing, and the hotel industry.
Taxes on company revenue in Lake Wisconsin, WI, are not a concern if you form an LLC. On your LLC revenue, you just have to pay federal income tax, as well as state income tax (if applicable).
In Lake Wisconsin, WI, the answer to this question is very individualized and relies on the person. While some individuals may wish to invest for the long term, others might just want to become rich immediately. What’s best for a person ultimately depends on them.
It’s difficult to start a company in Lake Wisconsin, WI. Depending on the sort of company you pick, there are several hurdles to clear and varying costs. For instance, forming an LLC for your company in Lake Wisconsin, WI, might cost $130.
Fill out an application form and submit it for approval if you want to create an LLC in Lake Wisconsin, WI. You’ll need to include the name of your LLC, the registered agent’s name, the address of the registered agent, and the name of the registered agent’s mailing address.
The main reason why businesses are moving to Lake Wisconsin, WI is the strong economy the city has. The service sectors and existing industries in the city are making this possible. Other businesses are willing to move to Lake Wisconsin as the city’s economy is growing every day.
Making money quickly in Lake Wisconsin, WI, or any other city, is challenging but not impossible. In Lake Wisconsin, WI, having a well-liked and in-demand company might speed up your financial progress. For instance, reputable possibilities include real estate, dining establishments, personal trainers, and construction companies.
Lake Wisconsin is a distinctive city with a multicultural population. The many restaurants and stores reflect the area’s long history. There are several prospects for entrepreneurs to launch their own small enterprises in Lake Wisconsin, WI, since it is a city that is constantly expanding.
The tax burden in Lake Wisconsin, WI, is based on the sort of company structure you have. For instance, you can be required to pay sales tax, franchise tax, and employment tax if you form an LLC (if needed). Corporations, on the other hand, are required to pay business income taxes.
It is a little tricky to pinpoint the thing Lake Wisconsin, WI is most known for. Lake Wisconsin is a well-liked city with plenty to offer, including tourist attractions, breathtaking scenery, art, culture, diversity, and, of course, a thriving economy. In this city, there are many of things to discover.
In Lake Wisconsin, WI, it is possible to start a company with no capital. However, in order to register your firm with the Wisconsin SOS, you must pay a minimum filing cost. These filing costs, however, are tax deductible. Consequently, you may be able to launch your company for nothing.
In Lake Wisconsin, WI, there are a few factors to think about while deciding where to reside. If you would find buyers there, how much it would cost to live there, and if Lake Wisconsin is a decent place for your family to live are other factors to consider. Prior to moving to Lake Wisconsin, make a decision on these.
In Lake Wisconsin, WI, the cost of homes may decrease or increase. Since the real estate industry is expanding every day, it is a little difficult to say. As a result, Lake Wisconsin, WI’s odds of seeing price drops are lower.
LLCs are a great way to start your own business. However, you have to renew your LLC every year. If you are in Lake Wisconsin, WI, you want to make sure you do so before the deadline. You must renew your LLC before the deadline to avoid any discrepancy.
In Lake Wisconsin, WI, there are a few tiny firms that do rather well. Furthermore, these companies don’t need a lot of capital to start. These companies offer goods online, deal in tiny cars, handle real estate, and operate in the food industry.
For an LLC in Lake Wisconsin, WI, fees paid to the state are more than a sole proprietorship. Also, in Canada, the difference between a corporation and LLC is not very clear. So, an LLC in Lake Wisconsin, WI might be considered a corporation in Canada. LLCs are complicated to run.
DBA in Lake Wisconsin, WI, costs $15. DBA or “Doing Business As” needs to be filed (not applicable for a few states) so that you can use the name later for your LLC/business.
To prevent others from using your company name, you need register it with Lake Wisconsin, WI. The secretary of state will accept your company name registration. You must pay the reservation cost and may only register your company name for a limited period of time.
Lake Wisconsin, WI, has a large LLC population. A pass-through tax is available and an LLC is simpler to organize. This is the main justification for why many new and small firms in Lake Wisconsin, WI choose LLCs over other corporate forms. Furthermore, LLCs are simple to terminate if you decide against continuing.
Tax ID numbers are needed for many different things, but what does it cost to get one? It’s free to get a tax ID number in Lake Wisconsin, WI. You can get a tax ID number from the IRS website for free.
The following five items are necessary when starting a business in Lake Wisconsin, WI: a. a strong business plan; b. a name for your company; c. funding; d. any necessary permits and licenses; and e. a marketing strategy or plan.
In Lake Wisconsin, WI, an LLC may deduct certain taxes. Business insurance, home office expenses, work-related travel expenses, bank fees, and any type of business interest are some of the examples of tax deductions in Lake Wisconsin, WI.
The pass-through taxes is the main benefit of establishing an LLC in Lake Wisconsin, WI. LLCs do not pay any company income tax. Members must pay personal income tax on their earnings. Members won’t owe any income tax if the LLC doesn’t generate any revenue.
The procedure for registering a company in Lake Wisconsin, WI, is not difficult. Before you can begin, there are a few tasks to complete. If you are registering your company online in Lake Wisconsin, WI, it takes a day.
Lake Wisconsin, WI has a strong economy, which is the key factor in its wealth. For aspiring entrepreneurs who wish to launch their own firm in Lake Wisconsin, the city has a lot to offer. On the economic map, this will increase their visibility.
For years, people have argued about which city is the best to live in. Lake Wisconsin is renowned for its thriving economy and multicultural population. Houston is renowned for having more reasonable living expenses. When determining which is less expensive, there are several things to take into account.
How Fast Can You Start Business in Lake Wisconsin, WI
One of the key advantages of starting a business in Lake Wisconsin is the supportive business environment and resources available to entrepreneurs. The small community of Lake Wisconsin is known for its close-knit relationships and strong sense of community, which can be extremely beneficial for new business owners seeking guidance, advice, and support. Local business associations, chambers of commerce, and networking events provide valuable connections and opportunities to learn from experienced business owners in the area.
Additionally, the process of starting a business in Lake Wisconsin is relatively uncomplicated and efficient. The local government is known for its business-friendly policies and streamlined permitting processes, making it easier for entrepreneurs to navigate the legal requirements of starting a business. The low barriers to entry and minimal red tape mean that individuals can move quickly from concept to launch, allowing them to capitalize on their ideas and opportunities in a timely manner.
Furthermore, the economic climate in Lake Wisconsin is conducive to entrepreneurship and growth. The area enjoys a steady influx of tourists and visitors, drawn to its natural beauty, outdoor activities, and recreational amenities. This provides a built-in customer base for businesses catering to tourists, as well as opportunities for local businesses to expand their reach and attract new customers. The local economy is diverse and vibrant, with a mix of industries ranging from tourism and hospitality to healthcare and manufacturing, providing a solid economic foundation for businesses of all types.
In addition to the economic advantages of starting a business in Lake Wisconsin, the quality of life in the area is another compelling factor for aspiring entrepreneurs. The peaceful and picturesque setting of Lake Wisconsin offers a serene backdrop for business owners to work, live, and pursue their professional goals. The low cost of living, affordable housing options, and access to outdoor recreational activities make it an ideal location for individuals looking to balance work and leisure in their everyday lives.
Overall, the combination of a supportive business environment, efficient permitting processes, diverse economic opportunities, and high quality of life make Lake Wisconsin a prime location for starting a business. Entrepreneurs in this area have the advantage of being able to launch their businesses quickly and efficiently, allowing them to capitalize on their ideas and opportunities in a timely manner. By taking advantage of the resources and opportunities available in Lake Wisconsin, aspiring entrepreneurs can pave the way for a successful business venture and contribute to the continued growth and prosperity of the local community.
In Conclusion
Starting a business in Lake Wisconsin is not only easy but also profitable. A large portion of the US and even people from other countries are registering their business in the US for intercontinental brand building. Besides, Wisconsin has a sustainable economic atmosphere that is enough to encourage newbies to start and run their businesses in Lake Wisconsin, WI.