New Jersey LLC Name Search – How to Name Your LLC

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Forming an LLC requires a different business name, which must be unique and adheres to the guidelines. The great thing is New Jersey’s Division of Revenue page includes a name availability checker. Check out LLC Name Search to learn more.

Meanwhile, if you’re interested in learning more about starting an LLC in NJ or forming an LLC in general, you can check out How to Start an LLC.

How to Name an LLC in New Jersey

Time needed: 5 minutes.

There are guidelines to follow in doing a New Jersey LLC name search. To learn more, check out LLC Naming Guidelines or read Foreign LLC Application for Registration if you’re planning to register a foreign LLC.

  1. Check Name Availability

    Search the Business Entity Records in New Jersey’s Official Division of Revenue page to check if your chosen business name is available. You may also try typing your trademark, business, or domain name on any search engine to generate businesses with similar names and to ensure your trademark is unique and meets the state’s requirements.

    Check out How to File a DBA to learn more about registering a DBA or trademark. For social media pages, use Social Searcher to avoid using similar page names.

  2. Check Domain Availability

    If your business name is still available, you must register for a domain name using Namecheap, Google Workspace, or other domain name sites. So customers can easily find your business over the Internet. Use the Kinsta app to manage your domains efficiently.

  3. File Name Reservation

    A Name Reservation Certificate is required along with a Certificate of Formation. You can reserve a name online, by mail, or in person with a $50 filing fee (plus tax for online).

    File your Certificate of Formation and Name Reservation online on the Division of Revenue Online Services page of New Jersey. You may also download the pdf file of the Name reservation form and submit it with the processing fee to the NJ Division of Revenue, PO Box 308, Trenton, NJ 08646.

Guidelines to Follow in Naming LLC

  •  Use a business name with the abbreviation “LLC” or the phrase “Limited Liability Company.” 
  • Your decided business name must not coincide with any existing government entity. Otherwise, you might have to face legal lawsuits when filing your LLC.
  • Use the LLC name availability checker to ensure your business name is unique.
  • Get a license first if you plan on using restricted words to avoid any complications.

Note that you must put adequate effort into naming your LLC because this name will be with your business for a long time. Making your LLC name unique is vital as it would prevent people from confusing your business with others, not to mention it would be easier for them to recall your business, products, or services.

How to do a New Jersey LLC Online Name Search

It is critical that you choose a name for your LLC. If you have a unique name for your LLC, you’ll need to look it up on the New Jersey state website to check if no other company is using it. Check out these hints to learn more.

Utilize the search engine for business entities in the state’s tool.

The New Jersey Department of Treasury will provide a business search website. This tool can help you determine whether the name you want is available for use by your company. It is only necessary to keep backup names, so they can be easily selected.

Enter your name

There are three kinds of searches that you can perform on the search page. You can look up the name of the entity, the entity ID, or a keyword. Just type in the detail required in the search field for the search type that you choose.  

Run the search 

There are two methods for locating the desired name. Enter the search term, then select the “contains” option. The names of businesses with the word you input would then be displayed. You can also choose “starts with.” This will return results for businesses with names that start with the word you input. 

Searches will reveal information on the current incorporated date of companies, their type, city, and entity IDs. 

How Do I Reserve an LLC Name in New Jersey

To reserve an LLC name in New Jersey you need to submit a name reservation request form to the New Jersey Secretary of State by mail or online by paying a filing fee of $50.

In New Jersey, the first step in forming a business entity is naming the company. The state’s Division of Revenue and Enterprise Services maintains a database of available business names. A name may be reserved for a maximum of 120 days. Once this period expires, a business entity may re-apply for its name. The renewal process involves a $50 filing fee.

You can register the name of your LLC with the state, but you must make sure it is unique. To determine whether a name is available, visit the state’s website. The New Jersey Department of Treasury maintains a business search website that makes it easy to check availability. You may also want to select an alternate name that you can easily choose if the first one is taken.

The name of your business is important, and you should consider reserving it. You can do this online or through the postal service. The reservation fee for a New Jersey LLC is $50. This fee is not a large one when compared to other business names. You should also consider filing your certificate of formation online.

The name of your company must contain the words “Limited Liability Company” and be distinguishable from other business entities. Several websites will give you an idea of available business names in New Jersey, and you should choose a unique name. A business name should be unique and easy to remember.

Once you have decided on a business name, you need to search it against the availability of other names. You should also check for trademark availability through a search engine or social media website. If your name is already in use, your filing will be rejected. You can also check if a name is available through the business registry in your state.

Another step in registering a business name is to choose a registered agent. The registered agent is an individual or company that receives legal mail on your behalf. This person must have a physical address in New Jersey and be willing to disclose it publicly. All businesses in New Jersey must have a registered agent.

It is also wise to draft an operating agreement before registering your business. This document sets the rules and management of the business and prevents conflicts among members. It should include the names and addresses of the members of the company. It also lists who owns what, who can vote, and how much of the profits will be distributed among the owners.

If you choose a unique name, be sure to check if it is available as a URL. If your chosen name is already in use by another company, it may cause confusion and may affect your business’ visibility. Choosing a unique name will also make it easier for customers to remember your business name.


What is a Trade Name?

A trade name (doing business as (DBA) name) is the official name under which a proprietor or company chooses to do business.

Is having a domain name necessary?

Having a domain isn’t necessary, but it is recommended. If you have a domain name, customers will find you more accessible through online means with your online website.

What if my name is unavailable?

For domestic LLC, you can simply brainstorm for another name if the one you pick is no longer available. For foreign LLC, you must think up a “fictitious name,” which you’ll use only in the state.

In Conclusion

LLC names are important as it is the main identity of your business. While naming your LLC make sure to choose the one that suits the nature of your business. Follow the naming guidelines before you start filing your LLC name

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